Instagram is one of the most popular social media platforms with more than 800 million users. With such a massive audience, Instagram has become one of the major mediums for marketing your products online. By working on a solid social Instagram strategy, your business can benefit significantly.
Today, developing different working strategies is easier than ever. If you do not have a budget, there are many smart ways of working. You can Get affordable Spectrum cable TV packages give you access to free Primetime On-Demand. You can watch your full TV lineup and up to 60,000 titles on-demand. But still, you need to know how to monitor the performance of your Instagram marketing strategy for success.
Monitoring Content Engagements
To see if your content strategy is working and fulfilling the purpose, it is important to track the engagements on your posts. If you are just starting out with your content strategy, it is important to see the number of likes, comments, and shares you get on each post. Once you know what your audience wants to see, you can create and share more content of that one particular type.
To monitor the engagements, you can track likes, comments, and shares on each post. An easy way to do this is by first making your convert your Instagram to an Instagram Business account. Then you can easily see the Insights option when you visit your profile.
Track Your Number of Followers
A good Instagram strategy will help you gain more followers. Increasing the number of followers will help you reach a wider audience. So, working on the number of followers is another thing you should do. You can add this to the KPIs of your social media marketing strategy.
Also, tracking followers will help you see how well your efforts have been on the platform. One practice you should not do is to buy bot followers. They will do more harm than good. You should focus on organic growth and paid promotion through the platform. The followers you will get through these practices will benefit you in the long term.
See Your Content Reach Through Story Views
Instagram allows many ways of sharing content. You can post images and videos as your posts. Also, you can share lengthy videos shown on IG TV, and now a new feature of Reels. One underrated feature that has been around for a long time is Instagram stories. A good thing about these stories is the fact that they appear on top of the newsfeed and are more likely to catch your audience’s attention. It is highly advisable to add updates of your new posts and other types of content to your stories.
By enabling sharing on Facebook, you can share the same stories on two platforms. And the best part is, that you can see how many people viewed your story on both Facebook and Instagram. By getting the number of story views and the type of audience, you can make important changes to your Instagram strategy.
Check the Number of Direct Messages
DMs or direct messages are the messages you receive in your Instagram inbox. These messages are important metrics to see how well your strategy is performing. Ignore the messages from bot profiles and irrelevant promotions, and the rest are your leads. You can interact with them and answer your queries and move forward with making sales. In digital marketing, this is usually called the consideration phase. So, it is important to push content that makes your audience contact you.
Make direct messages another KPI to monitor the performance of your Instagram marketing strategy. If more people are reaching you through messages, your strategy is working. If that’s not the case, you may need to tweak things.
Website Stats for Social Media Traffic
You can take your social media audience to your website too. You can set up your Google Analytics and see the number of visitors coming from social media. Instagram does not allow adding links to websites in posts or comments. However, you can attach clickable links to your stories and add one link to your bio. To get more detailed data, you can use UTM parameters to count the number of visitors from an Instagram marketing campaign.
Once you have the data, you can work on getting more website traffic from Instagram and find new ways to get website traffic.
Record Sales Data
Instagram has an inbuilt option of directly selling your products. You can record your direct sales from Instagram and indirect sales from Instagram traffic on your website. It is better to set a monthly frequency to see the performance of your marketing efforts. The sales you generate are the direct outcome of all the content marketing efforts on the platform. At the end of the month, you can calculate your return on investment.
With the right use of the platform, you can get maximum return on your marketing efforts. So, these were the ways to check the performance of your Instagram marketing.